Discover how to crack the Kindle marketing code with Amazon's built-in features!
There's a lot of noise out there when it comes to marketing your books, but the best Kindle marketing strategy is the one you can keep your focus on without getting distracted by the next big shiny object. Keeping up with the trends is important, sure, but jumping ship and overhauling your strategy every few months is a recipe for disaster because trial and error is expensive.
This blog post covers some marketing basics to help you decide where you want to put your time and energy. We'll show you what's worked best for our students over the years and what has helped them make more money, even if their budget was tight.
This is just the appetizer. If you're looking for an all-you-can-eat self-publishing buffet, head over to our KDP course that walks you through the entire publishing process step by step. No matter how many books you see yourself publishing, this course is the blueprint to scaling your publishing business as far as you want to take it.
A lot of people don't realize just how massive Amazon's share of the book market is. So, let's take a look:
Amazon is the largest eBook retailer in the world, and the Kindle is the most popular eBook reader. As an indie author or publisher, this means that publishing your book on Kindle can give you access to a massive audience that doesn't even have to live in the same country as you. Amazon also offers various marketing tools to help you promote your books, such as Kindle Countdown Deals and Kindle Unlimited (more on these later).
For more Amazon KDP facts, check out our self-publishing infographic here!
The first step before writing or publishing anything is to analyze the competition in your genre. This includes looking at the top-selling books in your genre and analyzing their covers, titles, and descriptions. With tools like KDP Spy, you can even look up how your competitors are ranking and how much they're earning in royalties. This can give you an idea of what works and what doesn't in your genre.
This research phase is always the first step in any good marketing plan. As you begin to understand your audience better, you'll take notes about things like age range, gender, and hobbies/interests. You'll then use this information to write your book (or inform your ghostwriter) and craft your ads.
After the research comes the implementation. That usually looks a little something like this...
Before you start marketing your self-published book on Kindle, you need to identify your goals and budget after mapping out the Amazon self-publishing costs. Your goals should be specific and measurable (you've probably heard of SMART goals). Some examples might be "I want to sell 100 copies of my book" or "I want to hit $10k per month in royalties."
Spending money on marketing for the first time can be scary! But can you afford NOT to? There's no harm in taking it slow as you get your bearings. And the great part is that Amazon ads are dynamic. You can adjust your budget depending on your life circumstances!
A good Amazon book marketing plan should include a variety of tactics that will help you reach your goals. Some effective tactics for marketing your Kindle book include:
Amazon created the Kindle Direct Publishing platform with independent authors and publishers in mind. They have tons of built-in tools to help you optimize your book descriptions, book covers, and ads to make more sales. In other words, a solid Kindle marketing strategy is already available to you. You just need to learn how to tap into it.
Here are a few ways to use these tools to your advantage:
Amazon Advertising is a powerful tool that allows you to create ads for your book that will appear on Amazon's website. You can choose from various ad formats, including sponsored products, sponsored brands, and sponsored display ads.
To create an effective ad, make sure to choose the right keywords and target your audience carefully. You can also track your ad's performance with their built-in metrics dashboard and adjust your strategy accordingly.
KDP Select is a program that lets you offer your book for free for a limited time or enroll it in Kindle Unlimited. This can help increase your book's visibility and attract new readers.
To make the most of KDP Select, consider running a free book promotion or a Kindle Countdown Deal. You can also promote your book on your social media channels and through email marketing to reach a wider audience.
Amazon Author Central is a free platform that allows you to create a profile, add your books, and connect with readers. Depending on your location, you can also use Author Central to create an author page and share your biography, photos, and videos. This isn't a requirement, but it's a great way to build credibility with prospective readers and Kindle users who might not be familiar with your work.
If math isn't your strong suit, there's no need to panic. There are only two equations you need to learn to make sure that your marketing and advertising strategies are paying off: ACOS and Breakeven ACOS. Let's talk about 'em!
Amazon has tons of programs for self-publishers, and it can be easy to mix them up. Let's talk about the two you'll be using most frequently to market and promote your new book:
Here are some strategies that can help you promote your book on Amazon:
To leverage Amazon KDP Select, you need to enroll your book in the program and plan your promotion strategy carefully. Here are some quick tips that might help:
Amazon ads can help you reach a wider audience and promote your book effectively. Here's how:
Book reviews are important for building social proof and attracting new readers. Here are some tips for getting more book reviews:
Here are some creative advertising strategies to consider:
Leverage Amazon A+ Content:
Utilize Amazon’s Sponsored Brands Ads:
Cross-Promote within Your Book Series:
For self-publishers, while Amazon is a significant platform, expanding your reach beyond Amazon can open up new markets and opportunities. Here's how to broaden your horizons:
Explore Other eBook Platforms:
Utilize Aggregator Services:
Audio Books and Other Formats:
One of the most important things you can do to scale any business is to track your sales and adjust your tactics accordingly. This means keeping track of your book's ranking, as well as monitoring your marketing efforts to see which ones are working and which ones aren't.
To track your sales ranking, you can use tools like Amazon's KDP Reports or third-party services like Book Report. This will allow you to see how your book is performing over time and make adjustments to your marketing tactics as needed.
You should also keep track of things like your social media engagement, email open rates, and ad click-through rates.
This list is by no means exhaustive, but here are a few resources and tools that can help you on your self-publishing journey:
Writing and Formatting:
Marketing and Analytics:
Cover Design and Graphics:
Editorial and Publishing Services:
Reader Engagement and Networking:
Our community is filled with students who had no idea that just one book launch could lead to...
Meet Janet, a student of ours who stumbled onto publishing after experiencing a family tragedy. The financial stability it brought her and her kids meant the world to them. Listen to her story here!
Janet is just one of thousands of students from all over the world whose life was changed by just one book launch. Discover how even the busiest parents, college students, farmers, and dancers made it work for them at our free KDP webinar!