Amazon Kindle Direct Publishing: Mastering the Platform

Have you ever dreamed of becoming a publisher? Or what about just starting an online business? Being your own boss, working your own hours, only answering to yourself and ditching those endless corporate meetings? (Sounds pretty great, right?)

Amazon Kindle Direct Publishing: Mastering the Platform
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Have you ever dreamed of becoming a publisher? Or what about just starting an online business? Being your own boss, working your own hours, only answering to yourself and ditching those endless corporate meetings? (Sounds pretty great, right?)

Well, now you can! By learning to use Amazon’s Kindle Direct Publishing (KDP), you can turn those dreams into a reality.

Using Amazon’s KDP self-publishing platform to make money is one of the top online earning strategies for 2023. It’s fast, easy and free—and publishers around the world are making side cash by publishing eBooks on KDP.

But how does it work? How do you get started on KDP? How do you turn those ideas into cold, hard cash?

We’ll guide you through the treacherous terrain of self-publishing. From formatting your manuscript to designing eye-catching book covers that will make readers do a double-take, has your back every step of the way.

Get ready to unleash your inner wordsmith and take the self-publishing world by storm. It's time to make your mark on the world, one electronic Kindle page at a time.

Let's do this!

“But I’m Not a Writer!”

Now, you might be thinking, “Self-publishing? But I’m not even a writer. I’m not an entrepreneur. How can I do this?”

Put those negative thoughts aside!

Yes, self-publishing can sometimes be like riding a rollercoaster. One minute you're soaring high on the wings of literary success, and the next you're plummeting into the depths of self-doubt.

But fear not! Because with our trusty guide, you'll have all the tools and resources you need to conquer the self-publishing wilderness.

Even if you don’t see yourself as a writer, you can still self-publish through KDP. Everyone is an expert in something, or has an interesting story to tell from their lives or their family history. It’s just a matter of finding a niche, leveraging what makes you unique and turning it into an eBook (or even multiple eBooks).

Once you hit that magical "publish" button, you'll feel a surge of pride and accomplishment, knowing that your work is out there, ready to be discovered by readers around the world.

Understanding Amazon’s Kindle Direct Publishing

Amazon’s Kindle Direct Publishing (KDP) is the world’s largest self-publishing platform. And it can be a powerful tool in your money-making arsenal as you build the life you’ve always dreamed of.

Here’s how KDP works.

Once you write your first eBook, and it’s edited and formatted, KDP allows publishers to release it on their platform for free. (KDP also gives you the option to sell your book in hardcopy format, but we’re mostly focusing on eBooks.)

Within just 72 hours, your eBook will be available to millions of potential readers around the world through the Kindle store. We’re talking about people in Australia, China, South America, India, Europe, Canada, and more.

And the best part is that KDP gives publishers a 70% royalty on each sale. (To earn 70%, you have to set your book’s list price between $2.99 and $9.99, which is what we recommend most publishers do.)

Amazon’s KDP is by far the easiest way to get your work out there and start earning extra money. And with KDP, you always have the ability to change your book whenever you want. Maybe you want to tweak the text, fix an error you found or just update the cover. No problem! You won’t need to ask for permission from your agent or a big-name publishing house.

Multiple Ways to Make Money on KDP

Multiple Ways to Make Money on KDP

Kindle Direct Publishing is a legitimate way to earn money online for beginner and experienced entrepreneurs.

There are multiple ways to make money with KDP. Publishers aren’t just cashing in from eBook sales. They’re creating multiple income streams. Here are just some of the other ways you can make money on KDP.

Kindle Select (or Unlimited Page Reads)

If you enroll in Amazon’s Kindle Select program, you can get paid through revenue streams. These streams are based on how many page reads your book gets on Amazon’s Kindle devices. It’s kind of like music streaming services (think Spotify). Every time a reader reads a Kindle page of your book, you get a certain amount.

So if your book gets 100,000 page reads, and Amazon’s page count rate is $0.0045 per page (the rate varies), you’ll make $450. Not bad!


Publishers can also make more money by converting their eBook into an audiobook which can be listed on Amazon’s Audible. This is a super easy way to take your already-existing manuscript and simply put it into a different format to create another income stream. It’s almost like free money!

Kindle Vella

Kindle Vella is a fun, gamified way to publish your book one episode (chapter) at a time. Here's how Kindle Vella works. Readers buy tokens to unlock more chapters as they read. You get 50% of the money that comes in from these tokens.

And keep in mind that all these income streams are what’s called passive income. This means you aren’t trading your time to earn it (that’s called active income). These Kindle Vella royalties are automatically coming in—even while you’re sleeping! Building assets (like digital eBooks) that generate passive income is one of the great secrets of the rich and famous. And anyone can do it with the right motivation and education.

KDP Marketing and Promotional Tools

The beauty of KDP is that the more marketing you put into your book, the more sales you’ll make. But since you’ll be your own publisher, you won’t have the same access to giant marketing budgets and teams that you would at a traditional publishing company. This can make it harder to get your book noticed. But it doesn’t have to be a stumbling block.

While you can always hire someone to help with marketing, promoting your eBook will be largely up to you. But don’t be intimidated by this step. Amazon book marketing is simply the art and science of telling people about your amazing content.

Thankfully, Amazon thought of everything. They offer publishers lots of ways to spread the word about their work.

Here are just a few of the marketing tools Amazon offers.

  1. Kindle Countdown Deals
    If you’re in the Kindle Select program, you can join the Countdown Deals promotion. For seven days, Amazon will boost your royalty rates up to 70% for eBooks that are $.99 or $1.99.
  2. Free Book Promotions
    Attract new readers by offering them your Kindle eBook for free for up to fives days.
  3. Amazon Literary Contest
    Amazon holds writing competitions in different marketplaces and languages. This can help you get your work noticed by more people.
  4. Kindle Select All Stars Bonus
    This is an extra bonus on top of royalties that Amazon pays out monthly to certain eBooks that Amazon describes as having “delighted readers.”

On top of using these Amazon tools, here are a few other ways to market your book.

  • Paid advertising through Facebook, Google and other social media platforms
  • Posting about your book on social media and launching campaigns
  • Working with social media influencers to spread the word
  • Starting a weekly email newsletter to grow your audience and keep readers engaged and informed about your work
  • Being interviewed on podcasts to talk about your book

Success in self-publishing is all about standing out from the crowd. Make sure you're doing everything you can to create the best possible Kindle marketing strategy into place. And then watch those royalties rise!

Free Self-Publishing Training!

Your future you will thank you for the steps you’re taking now to break free from the rat race and start down the path toward financial freedom.

Earning money self-publishing on Amazon’s KDP is one of the best and easiest ways for everyday people to live the life of their dreams. With just a little effort, you can start making hundreds and even thousands of dollars each month in passive income from eBook sales.

But it all starts with getting educated. That’s why we’ve created a free webinar at to help people learn how to use Amazon’s KDP to create an online publishing business. is an online education platform that combines courses, community and coaching to provide you the tools you need to succeed with KDP. In just the last year, we’ve helped over 2,000 people just like you successfully publish and sell books on Amazon.

If you’re interested in learning how to create sustainable income through Amazon publishing, sign up for our free training today!

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